Back Bay Battery - 3892 Words

THE UNIVERSITY OF CONNECTICUT SCHOOL OF BUSINESS ADMINISTRATION NEW PRODUCT AND INNOVATION MANAGEMENT (final version dated September 7; updated September 20) Course Number: MKTG 5230 Pre-requisite: MKTG 5115 Classroom: Room TBA (Hartford Campus) Term: Fall 2012 Class Hours: Sep 7 (5:00pm to 8:00pm), Sep 8 (9:00am to 5:00pm) Sep 14 (5:00pm to 8:00pm), Sep 15 (9:00am to 5:00pm) Sep 28 (5:00pm to 8:00pm), Sep 29 (9:00am to 5:00pm) Instructor: Dr. Girish Punj Professor of Marketing Office: BUSN 351 (Storrs Campus) E-mail: Girish.Punj@business.uconn.edu Phone: (860)-486-3835 (Storrs Campus) COURSE OBJECTIVES: The objective of this course is to assist you in developing†¦show more content†¦COURSE ASSIGNMENTS: Tablet Design Assignment (Team-based) (purpose: to understand human capacity for creative thinking) Each team (consisting of three students) will design a Tablet that updates the design of current products on the market, with a particular emphasis on screen size. In addition to selecting the ideal screen size for a Tablet, your design should include 2-3 new product features that meet unmet consumer needs. [Deliverable: A 1-2 page written report along with a hand or computer-drawn sketch (free sketching software is available at http://www.sketchup.com/intl/en/index.html) due at the end of class on September 8, 2012] HBR Article Presentation (Team-based) (purpose: to learn important theories, concepts and best practices relating to innovation and new product development) Each team (consisting of three students) will present a pre-assigned article from the Harvard Business Review article set being used in the course. The class sessions during which particular HBR articles are scheduled for presentation are listed in bold in the â€Å"Schedule of Activities† section of the course outline. HBR Articles will be assigned to teams using a first-come, first-served basis. Once you have formed a team (and only then), please sign-up for the HBR Article your team is interested in presenting on a Discussion Board that has been set up for this purpose on our HuskyCT course website. When signing-up for your HBRShow MoreRelatedThe Back Bay Battery Simulation1220 Words   |  5 PagesBack Bay Battery Simulation The Back Bay battery simulation presents the managers with a dilemma of choosing between an established, profitable product and a new innovative opportunity. The decision has to be taken through investments in RD and also make sales forecast for the coming year. Even though, the main aim of this exercise was to generate maximum profit but it actually is a way of analysing complex information and making decisions with the help of news flash updates about current trendsRead MoreBack Bay Battery Strategy Essay774 Words   |  4 Pagesultracapacitors and ii) surfacing mature market conditions for conventional NiMH batteries. The first piece of information implied that it would be critical to beat the competition and be the first company to offer customers the features and benefits they demanded in the new product. That would have allowed Back Bay to gain a competitive advantage and keep existing customers (that could easily switch from the company’s conventional batteries to the company’s ultracapacitors) as well as attract new ones. The secondRead MoreEssay about Back Bay Battery3268 Words   |  14 PagesSIMULATION FOREGROUND READING Back Bay Battery, Inc. Overview The battery industry is enormous, with worldwide revenues of approximately $45 billion. It is highly fragmented with at least 20 major manufacturers in each technology segment. Because of the wide range of applications of batteries, companies have tended to specialize in a particular technology or market application. Disposable batteries, such as the widely available carbon-zinc and alkaline cells, are available in standard sizesRead MoreStrategic Innovation Back Bay M148281309 Words   |  6 PagesStrategic Innovation: Back Bay Battery In this online simulation, students play the role of a business unit manager at Back Bay Battery Company who must balance a portfolio of RD investment strategies (over 8 simulated years) across products in the portable power market. Other Online Simulations Other Online Simulations from Business Publishing fromHarvard Harvard Business Publishing Back Bay Battery Strategic Innovation Simulation Supply Chain: Root Beer Game This version of the classic BeerRead MoreCritical Reasoning And Battle Analysis Of Fort Wagner1426 Words   |  6 Pagessecurity to the Charleston Bay and securing the Rebel capital of Charleston, South Carolina. The Union Forces stormed Morris Island on 10 July 1863 attempting to gain control over Fort Wagner, instead meeting their demise. 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Christensen; Willy Shih Added on Sep 22, 2014, Purchased on Sep 22, 2014, Expires on Sep 22, 2015 Hide Details Product #:7015-HTM-ENGFormat: English Web Based HTML In this single-player simulation, students play the role of a business unit manager at a battery company facing the classic Innovators Dilemma. Students have to manage RD investment tradeoffs between the units existing battery technologies versus investingRead MoreJustice Incident Report Example813 Words   |  4 Pagesresponded to 2747 Kissimmee Bay Circle in reference to a battery. Upon my arrival, I observed Betsy Rochely Maldonado Vargas (victim#1), pacing back and forth in the driveway of the residence. When making contact with Betsy she advised the following via verbal and a sworn written statement: Betsy advised everything started because Rafael wanted Betsy to pay to wash clothes. Rafael stated Betsy owed him money for the car insurance in which Betsy advised she already paid him back the money, but he returnedRead MoreThe Worst Damage Of Sonoma County1324 Words   |  6 Pagesearthquakes in our area to help come up with a plan in case there is another major earthquake in Sonoma County. Data suggests that there is a 63% probability of at least one magnitude 6.7 or greater earthquake striking somewhere in the San Francisco Bay Area before the year 2032. The key to surviving and earthquake is to be prepared. Earthquakes are caused when two blocks of earth suddenly slip past one another. The surface where the two blocks slip is called the fault. The earthquake starts belowRead MoreTaking a Look at Electric Cars1825 Words   |  7 Pagesneeds to be a change made sooner than later, and hybrid isn’t solving our problems fast enough. The best alternate choice seems to be a full conversion to electric cars. These cars replace gasoline engines with an electric one, running on battery power. The battery of these cars runs current through the motor to the wheels, operating like a light and a light switch where the increase in speed is similar to having a dimmer on that light (Brain, How Electric Cars Work 1). This technology removes the